10 Best Marketing Tips for Growth Even on a Tight Budget
Like many businesses small or large in this soft economy, you’re probably looking for a competitive edge on a tight budget. Ignore the hype. Don’t take shortcuts. It isn’t easy to create luck. A...
View ArticleThe Link between a Simple Logo and Branding Success
Some of the world’s most-successful companies have simple logos. That’s the conclusion from a study by a UK logo-design company, Small Business Logos. It conducted the 2012 study that lists the...
View ArticleWeb Site ‘Priming’ – 6 Tips That Will Help You Succeed
If you want to increase your odds for Internet success, you might consider priming your Web site. Priming is a method to motivate users to make decisions when they visit your site. I gather the term...
View ArticleWant to Start an E-mail Marketing Campaign? 6 Tips for Small Business
There’s a reason why many companies launch e-mail campaigns. They realize sufficient returns on their investments. So, it’s a popular topic here at The Biz Coach. I’ve written about the latest trends...
View ArticleMarketing – Insights for Attracting Millennial Customers
Marketers from fast food to cars are struggling to understand an important demographic – 59 million young adults, aged 23 to 36, according to a published report. Other observers believe there are 80...
View ArticleHow Twitter Levels the Playing Field for Small Cap Companies
Good news for venture capitalists and entrepreneurs who are known to kvetch that that their companies fall below the radar screen of Wall Street analysts and the media. It’s widely known that...
View Article11 Web Site Strategies to Grow Your Professional Service Firm
If you want to grow your professional-service firm, don’t ignore your most-visible marketing vehicle – your Web site. To retain and add clients to grow your practice,compelling thought leadership and...
View ArticleBest Ways to Get on Track for Revenue Increases Today
At least half a company’s obstacles to revenue success are actually internally driven. Are you struggling to keep your focus on revenue growth? You’re not alone. Even the most-successful...
View ArticleBest Practices for New Women Entrepreneurs to Stay Focused
The keys for business women are to plan well, create the right balance, persevere and have the right support system. Good news: It isn’t commonly known, but women entrepreneurs inherently have...
View ArticleMarketing – Have You Considered the Potential of e-Newsletters?
There are several benefits if you include e-Newsletters in your marketing mix. The most salient is that they’re a great way to achieve top-of-mind awareness with your customers. Further, as a form of...
View Article5 Vital Elements in Ammunition to Hit Your PR Targets
Even in this advanced age of the digital economy, a sound public relations program remains one of your best marketing investments. PR can give you power with an implied endorsement from the media....
View ArticleYou Can Get Bigger Corporate Accounts in 5 Steps
So your company needs to grow and you’ve decided to go after bigger fish. Getting bigger corporate accounts is easier, if you develop the right system. But not only must you have reason to be...
View ArticleFor a Bounce in Revenue, Try Strategic Press Releases
Ever wonder why some companies are always in the news or how they succeed on the Internet? It’s a good bet they have a good PR consultant or have mastered the art of writing press releases. You can...
View ArticleMarketing – Why Visual Content Works on Facebook, but Hashtags Don’t
Ninety-eight percent of top brands have a Facebook fan page, but Facebook’s hashtags don’t enhance engagement with consumers. That’s one of two salient conclusions from an analysis of top-brand...
View ArticlePerformance Gap Solutions for Consultants in Income and Image
How’s business? Is it time for a little biz coaching? If there’s a disparity between your income goals and your current financial situation, it would appear that you have a performance-gap issue....
View ArticleInsights for Effective Marketing to American Women
No doubt you’ve heard the expression, “Timing is everything.” That’s certainly true in communicating with women – whether you’re a marketer, husband or significant other – according to a 2013 study...
View Article‘Why Facebook Is Failing Marketers’— Forrester Study
As a digital advertising option, hundreds of savvy marketers rank Facebook last in “business value” according to a critical Forrester Research study. The study ranks Facebook last among 13 digital...
View ArticleAre You Hungry for Marketing Ideas to Expand Your E-mail List?
If you’re a WordPress blogger, you know it’s easy to compile an e-mail list. You’ve got ready built-in resources for signups to your feed/atom or feed/RSS on your site. It’s a fairly simple process...
View Article4 Keys So Marketing and IT Can Create Business Revenue
Businesses will generate more revenue if their information technology and marketing professionals strategize more effectively. For instance, success in e-commerce is increasingly challenging for...
View ArticleHow Credit Unions, Small Banks Can Compete with Big Banks
Big banks have a major trust gap with the average consumer, according to a study, which has created a marketing opportunity for credit unions and small banks. Years later, 78 percent of Americans...
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